Wednesday, October 22, 2008

Becks to Milan?

Don't have enough time to go into detail, but this is certainly interesting. The AP reports (via the Globe) that AC Milan is trying to sign David Beckham on loan for the winter months when MLS isn't in season. Makes sense for Becks from both a soccer perspective (keep in shape) and a marketing one. Works for Milan too: Beckham is still a great player if used properly. Ben Knight has some great analysis on the marketing point here.

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