tag:blogger.com,1999:blog-33290030.post6146858289416970061..comments2023-09-28T01:58:33.466-07:00Comments on Sporting Madness: The future of the news businessAndrew Bucholtzhttp://www.blogger.com/profile/14156615450275929751noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33290030.post-49154444775142670862009-02-27T15:30:00.000-08:002009-02-27T15:30:00.000-08:00You're quite right that a news/cable deal could in...You're quite right that a news/cable deal could increase subscriptions, especially if offered at a discount. It might even work well if it uses a Wall Street Journal model; plenty of free content with premium content and features for subscribers. Even that would cause a partial decline in readership though, especially if there are other all-free sources out there. Making online news sites subscriber-only would be even worse in terms of readers (and thus potential ad revenue) lost. As to your point on blogs, at the moment it's easier to sell advertisers on traditional media outlets than blogs due to pre-existing client relationships and strong reputations. That may change over time, but newspaper websites will still likely have an advantage over other players in the Internet market due to name and reputation, and that's one of the reasons I think an Internet advertising-fueled business plan could work for newspapers down the road. <BR/><BR/>(Plus, as Advertising Age <A HREF="http://adage.com/mediaworks/article?article_id=134795" REL="nofollow"> pointed out</A>, many newspapers currently are profitable on their own; it's the debt leveraging and attempts to corner media markets that are killing newspaper companies.)Andrew Bucholtzhttps://www.blogger.com/profile/14156615450275929751noreply@blogger.comtag:blogger.com,1999:blog-33290030.post-46573109664855858622009-02-27T15:04:00.000-08:002009-02-27T15:04:00.000-08:00Cuban's point, I believe, was that marrying local ...Cuban's point, I believe, was that marrying local news with the cable companies would give you a much broader platform. Seventy, 80 per cent of homes are cable subscribers; while 15, 20 per cent subscribe to a paper.<BR/><BR/>I've put a lot of sweat equity into creating strong content and engaging the web population. Three years into starting <I>Out of Left Field</I>, what do I have to show for it? Absolute sweet FA.sagerhttps://www.blogger.com/profile/08757652892056684490noreply@blogger.com