Don't have enough time to go into detail, but this is certainly interesting. The AP
reports (via the
Globe) that AC Milan is trying to sign
David Beckham on loan for the winter months when MLS isn't in season. Makes sense for Becks from both a soccer perspective (keep in shape) and a marketing one. Works for Milan too: Beckham is still a great player if used properly.
Ben Knight has some great analysis on the marketing point
here.
No comments:
Post a Comment