On the Ground: Seth Kolloen
Photo: Seth Kolloen, the executive editor of Sports Northwest Magazine and founder and sole proprietor of Enjoy The Enjoyment. [Photo from Enjoy The Enjoyment ]. One of the rules of journalism in general is that you get a better story if you're at the event instead of writing about it from afar. That's why large papers have bureaus all over the world, and also why they have beat reporters travel with teams instead of watching the games on TV and writing about them from home. I've found this to be true with my own writing at the Journal : when I've taken road trips with teams, I can usually come up with something much more interesting than if I just phone the coach afterwards and ask questions based on the game summary. As with any rule, this has exceptions: Will Leitch made a very nice career out of not going to events over at Deadspin , and I'm sure his successors A.J. and Rick will keep that trend largely alive. It's quite possible to do great things wit...