It's not dead, Jim!
Reports of the death of fans' interest in the Toronto Maple Leafs have been exaggerated. Bob McCown and Jim Kelley spent the first 15 minutes or so of Prime Time Sports ' 5:00-6:00 hour today discussing the idea that no one cares any more because the team isn't in playoff contention, and offered two major arguments as to why this was so; the Leafs' game story from last night was on the fifth page of the Toronto Star 's sports section, and there have been less callers than usual who want to talk about the Leafs during their 4:00-5:00 call-in hour. This is a flawed analysis, however. First, let's examine the placement of the story in the Star. I don't have the print edition handy, but you can see the listing of the stories in today's paper here , which is generally organized by importance. The top story is about hurdler Perdita Felicien 's return to competition, which is a reasonably big deal; she's a well-known Olympic athlete and the Star is k...