Outlined against a blue screen in Bristol, Connecticut, the Four Horsemen of the ESPNocalypse rode again. In dramatic lore they are known as Famine, Pestilence, Destruction and Death. These are only aliases. Their real names are Brett Favre, LeBron James, Tim Tebow and Craig James. They formed the crest of the media cyclone before which all intelligent sports commentary was swept over the precipice of the Internet yesterday afternoon as billions of spectators peered at the bewildering panorama spread on the ESPN.com homepage.
A cyclone can't be snared. It may be surrounded, but somewhere it breaks through to keep on going. When the cyclone starts from Bristol, where the studio lights still gleam through the fortress windows of the ESPN campus, those in the way must take to storm cellars at top speed.
Yesterday the cyclone struck again as ESPN beat the intelligent commentators decisively, with a set of made-for-TV stars that ripped and crashed through sports fans' defences with more speed and power than the open-minded could meet.
ESPN won yet again through the driving power of one of the most SEO-friendly lineups that ever churned up the pageviews of any website in any Internet age. Brilliant backfields may come and go, but in Favre, LeBron, Tebow and James, covered by a fast and charging array of sycophants, ESPN can take its place in front of the field.
The rest of the web sent one of its finest teams into action, an aggressive organization that fought to the last play around the first rim of darkness, but when George Bodenheimer rushed his Four Horsemen to the track they rode down everything in sight. It was in vain that 1,400 sensible sports fans pleaded for the rational line to hold. The rational line was giving all it had, but when a tank tears in with the speed of a motorcycle, what chance had flesh and blood to hold? The rest of the web had its share of stars, but they were up against four whirlwind backs who picked up at top speed from the first step as they swept through scant openings to slip on through the algorithm defences. The web had great writers, but the web had no such distribution power and ongoing determinedness, which seemed to carry the mixed blood of Charlie Sheen's tiger and the antelope.
And now, a reading from the Book of Revelation (inspired by Scott Feschuk's great piece):
"And I saw when the Bodenheimer opened one of the seals, and I heard, as it were the noise of thunder, the voice of the Berman saying, 'Come and see.'
And I saw, and behold a purple horse: and the Favre that sat on him had a cell phone; and a lawsuit was given unto him: and he went forth conquering, and to throw interceptions, and to bring a famine of real football news about players who aren't retired.
And when the Bodenheimer had opened the second seal, I heard the Simmons say, 'Come and see.'
And there went out another horse that was red and black. And power was given to the LeBron that sat thereon to make a Decision, and take peace from the earth, and to make owners write angry e-mails in Comic Sans. And there was taken from him a great sword, and given to him a flaming basketball, and the power to command the media, and the power to bring an omnipresent pestilence of his presence.
And when the Bodenheimer had opened the third seal, I heard the Paige say, 'Come and see.'
And I beheld, and lo! A white horse. And the Tebow that knelt on him had a football in his left hand.
And I heard Skip Bayless' voice in the midst of the four beasts say, 'A flawed measure of a quarterback shall be designed to promote Tebow, and three measures that dislike him shall be ignored; and see thou hurt not the television ratings.' And power was given unto Tebow to cause the reasonable to lose their minds, and to create great and widespread destruction.
And when the Bodenheimer had opened the fourth seal, I heard the voice of the Schad say, 'Come and see.'
And I looked, and behold a pale horse! And his name that sat on him was James, and Hell followed with him. And power was given unto him over the domain of college football, to kill coaching jobs with accusations and lawsuits, to silence colleagues, to ignore ethical conflicts, to reduce the audience's intelligence, to break the laws of amateurism and get away with sanctimoniously criticizing others who did the same, and to run for political office, and cause the death of objectivity (and perhaps some scarlet damsels as well).
...
And the kings of the Internet, and the great men, and the rich men, and the chief captains, and the mighty men, and every bondman, and every free man, hid themselves in their mothers' basements.
And they said to the mountains and rocks, "Fall on us, and hide us from the face of him that sitteth on the throne, and from the wrath of the Bodenheimer.
For the great day of his wrath is come; and who shall be able to stand?"
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