Mad Libs, Tom Scocca, Tommy Craggs and why everything doesn't suck

It's a pity Leonard B. Stern, creator of Mad Libs, died earlier this week, as he's not around to see how his invention is still being used in the media. The most persistent offender on this front is Slate, the remarkable Internet outlet that seems to largely thrive on finding things people like and writing contrarian pieces on why they're really awful. In the past, they've taken bold stands against such horrors as pie, criticism of Creed and hand sanitizer. As Jonah Goldberg once wrote (in a piece for Slate itself, which must have set off some sort of contrarianism loop), "Freelancers especially seem to have figured out how to get through Slate's editorial defenses: Pitch a story, any story, that's counterintuitive, and someone on the receiving end will say "brilliant!" The idea seems very Mad Libs-inspired: "[Group of people] likes [noun], therefore it is [derogatory adjective]".

This approach is now spreading thanks to former Slate type Tom Scocca's new role as the managing editor of Deadspin, where he's already brought over the Mad Libs approach. In the crosshairs this time? Famed former New York restaurant Elaine's, a writer's hangout praised by the likes of Chris Jones, Kevin Van Valkenburg, Jeff MacGregor and now Grantland's Wright Thompson. If that many prominent people like something, it must be awful, right, Scocca? Right.

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